The holidays are around the corner and now, more than ever, Canadians are feeling the pressure of the gift giving season. More than half of Canadians wish the holidays came with more time to spend with friends and family, and less time spent stressing about what presents to give.
Interac launched its new campaign in time for the holidays to encourage Canadians to spend their time on what matters most: making memories with the people most important to them.
The campaign features a national TV buy with a spot that asks Canadians: what if we had all the holiday stuff, without the stuff stuff? The story follows a family who decide to forego traditional gift giving and make the most of their holidays by spending time with each other and their neighbours.
Out-of-home billboards and print feature striking seasonal visuals. Each execution reminds consumers of the joy and experiences that can be found in holiday items. Headlines include, “Buy cocoa, warm hearts” and, “Buy lights, brighten spirits.”
The campaign also includes in-mall posters, in-cinema takeovers, a partnership with Toronto Life and a range of social and digital executions. The campaign is being supported by a national media buy handled by Media Experts. The French Shop is handling creative for the Quebec market.
Client: Interac Corp
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Rodger Eyre, Gerald Kugler
Art Director: Marilyn Maitland, Elliot Riordan
Writer: Jane Murray, Marco Buchar
Account Team: Rob Feightner, Alyssa Guttman, Nina Bhayana
Strategic Planner: Tim Hopkins, Spencer MacEachern
Clients: Andrea Danovitch, Matt Houghton, Olivia Akins, Lauren McKay
Production House: Animals
Director: Leigh Marling
Agency Producer: Chelsea Elliott, Nadaa Baqui
Studio Artist: Ashleigh O’Brien, Jeannette Downes
Executive Producer: Chris Hutsul
Line Producer: Gillian Marr
Director of Photography: John Houtman
Casting Director: Powerhouse Casting
Editorial House: Zulubot
Editor: Brian Noon
Online House: Artjail
Colourist: Clinton Homuth
Music House: Vapor/RMW
Agency Partner: The French Shop
Creative Director: Joëlle Fournier
Agency Producer: Valerie Lapointe
Account Team: Anabelle Lefebvre-Rivard, Gabrielle Delorme-Nadeau, Émilie Maranda, Sébastien Bergeron
Media Agency: Media Experts
Media Team: Richard Ivey, Julianne Hope, Keaton Dale, Latoya Taylor, Tatiana Sorella, Elizabeth Clarke-Joyce, Rachel Schmidt