A new online docu-series and Discovery Channel special from Harley-Davidson, called Common Ground, is inviting viewers to tag along on a life-changing journey across Canada with an international group of riders.
Common Ground highlights their epic journey celebrating 100 years of the historic Harley-Davidson brand in Canada, part foreign exchange, part road trip, the three-part online series sees each of the three riders paired with a Canadian host. Together, they venture off on a six-day exploration of the Great White North.
Common Ground is a co-production between award-winning Toronto-based agency Zulu Alpha Kilo’s content studio, zulubot, and Artifact Nonfiction out of LA.
To promote the series, Zulu also worked with renowned illustrator Adi Gilbert of 99seconds on stylized posters of riders on Harley bikes set against different Canadian landscapes. The posters became so sought after as works of art that people began tearing them down from construction barricades and other public displays to keep as collectors’ items.
Client: Harley-Davidson Canada
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Associate Creative Directors: Noel Fenn, Andrew Caie
Art Director: Brendan McMullen, Andrea Romanelli (print)
Writer: Jacob Pacey
Designer: Ryan Booth
Agency Producer: Pam Portsmouth, Kari Macknight Dearborn (print)
Account Team: David Tremblay, Kerry McKibbin, Lance Kowlessar, Alice Ko
Strategic Planner: Heidi Philip, Jamie Cuthbertson
Clients: Ignacio Isusi, Jay Owen, Vesa Mikkola, Marco DiGiantomasso
Media Agency: Team Ignite
Media Agency Planner: Brian Gault, Jamie Camden
Production House: Artifact Nonfiction/zulubot
Director: David Grabias
Production House Producer: Bryce Brentlinger Anne Edgar
Director of Photography: John Tran
Video Post Facility / Editing Company: zulubot
Editor: Jay Baker, Micah Rix-Hayes, Rod Christie
Compositor / Online: RedLab
Colourist: Jason Zukowski
Audio Post Facility/Music House: RedLab
Audio Director: Sonny Keyes
Producer: Jodie Moore
Engineer: Sonny Keyes
Illustrator: Adi Gilbert – 99 Seconds
Digital Imaging: Brandon Dyson, Jim Tinios
Mac Artist: Greg Heptinstall; Brandon Dyson