The Drum Awards Festival - Extended Deadline

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Date: Oct 2017
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A new online docu-series and Discovery Channel special from Harley-Davidson, called Common Ground, is inviting viewers to tag along on a life-changing journey across Canada with an international group of riders.

Common Ground highlights their epic journey celebrating 100 years of the historic Harley-Davidson brand in Canada, part foreign exchange, part road trip, the three-part online series sees each of the three riders paired with a Canadian host. Together, they venture off on a six-day exploration of the Great White North.

Common Ground is a co-production between award-winning Toronto-based agency Zulu Alpha Kilo’s content studio, zulubot, and Artifact Nonfiction out of LA.

To promote the series, Zulu also worked with renowned illustrator Adi Gilbert of 99seconds on stylized posters of riders on Harley bikes set against different Canadian landscapes. The posters became so sought after as works of art that people began tearing them down from construction barricades and other public displays to keep as collectors’ items.


Client: Harley-Davidson Canada

Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Executive Creative Director: Allen Oke

Associate Creative Directors: Noel Fenn, Andrew Caie

Art Director: Brendan McMullen, Andrea Romanelli (print)

Writer: Jacob Pacey

Designer: Ryan Booth

Agency Producer: Pam Portsmouth, Kari Macknight Dearborn (print)

Account Team: David Tremblay, Kerry McKibbin, Lance Kowlessar, Alice Ko

Strategic Planner: Heidi Philip, Jamie Cuthbertson

Clients: Ignacio Isusi, Jay Owen, Vesa Mikkola, Marco DiGiantomasso

Media Agency: Team Ignite

Media Agency Planner: Brian Gault, Jamie Camden

Production House: Artifact Nonfiction/zulubot

Director: David Grabias

Production House Producer: Bryce Brentlinger Anne Edgar

Director of Photography: John Tran

Video Post Facility / Editing Company: zulubot

Editor: Jay Baker, Micah Rix-Hayes, Rod Christie

Compositor / Online: RedLab

Transfer: RedLab

Colourist: Jason Zukowski

Audio Post Facility/Music House: RedLab

Audio Director: Sonny Keyes

Producer: Jodie Moore

Engineer: Sonny Keyes

Illustrator: Adi Gilbert – 99 Seconds

Digital Imaging: Brandon Dyson, Jim Tinios

Mac Artist: Greg Heptinstall; Brandon Dyson