Hhgregg: FOBO by Zimmerman

Florida-based Zimmerman has created a campaign for home appliance retailer Hhgregg that positions the brand as one that can cure "FOBO," or "fear of better options." Based off of research that states "69% of Millennials currently experience feelings of fear that better options may exist elsewhere," the campaign's two-minute video aims to "cure" shopping woes by showing viewers that Hhgregg offers "the largest selection of appliances compared to any other competitor on the market."