Agency: Zimmerman
Client: Hhgregg
Date: Aug 2016
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Florida-based Zimmerman has created a campaign for home appliance retailer Hhgregg that positions the brand as one that can cure "FOBO," or "fear of better options." Based off of research that states "69% of Millennials currently experience feelings of fear that better options may exist elsewhere," the campaign's two-minute video aims to "cure" shopping woes by showing viewers that Hhgregg offers "the largest selection of appliances compared to any other competitor on the market."


Chief Strategy Officer: Michael Angelovich

EVP/Chief Creative Officer: David Nathanson

VP Lead Creative Director: Jesse Potack

VP Creative Director: Chad Garcia

VP Creative Director: Dan Gitlitz

Sr. Copywriter: Scott Katz

Sr. Editor/Designer: Drew Umland

EVP Director of Broadcast Production: Richard Nez

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