Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Hhgregg: FOBO by Zimmerman

Agency: Zimmerman
Client: Hhgregg
Date: Aug 2016
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
183 votes

Florida-based Zimmerman has created a campaign for home appliance retailer Hhgregg that positions the brand as one that can cure "FOBO," or "fear of better options." Based off of research that states "69% of Millennials currently experience feelings of fear that better options may exist elsewhere," the campaign's two-minute video aims to "cure" shopping woes by showing viewers that Hhgregg offers "the largest selection of appliances compared to any other competitor on the market."

Credits

Chief Strategy Officer: Michael Angelovich

EVP/Chief Creative Officer: David Nathanson

VP Lead Creative Director: Jesse Potack

VP Creative Director: Chad Garcia

VP Creative Director: Dan Gitlitz

Sr. Copywriter: Scott Katz

Sr. Editor/Designer: Drew Umland

EVP Director of Broadcast Production: Richard Nez

JSM Music