The Drum Awards Festival - Extended Deadline

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Date: Jan 2020
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Zenni is highlighting its 20/20 vision for the coming year with its first ever in-game ad. With San Francisco 49ers All-Pro Tight End George Kittle starring in the game and his first commercial for the brand, Zenni will be doing ads across the country in “vision-centric” media markets, including GlenVIEW, IL (DMA #3 Chicago); Mountain VIEW, CA (#6 SF Bay Area); Memphis (#51) & Jackson (#176), TennesSEE; Sierra VISTA, AZ, (#62); TallahasSEE, FL (#109); LakeVIEW, OR (#135); PlainVIEW, TX (DMA #142); and ChEYEnne, WY (DMA #197).

Developed in concert with the Beasley Media Group and Scheme Engine, the 30-second spot showcases the All-Pro Tight End Kittle on and off the football field, including watching film and training while wearing a variety of stylish Zenni frames. Zenni became the official eyewear partner of the San Francisco 49ers in 2019.

Kittle delivers a monologue as a voice-over to the visual content. “When I am in the zone, action and awareness merge. Times flies, self vanishes and performance goes through the roof. But, before I can actualize my vision, I need clarity. Zenni has changed the eyewear game so every fan can have access to truly affordable eyewear.” Kittle concludes his monologue and the commercial by exclaiming, “With Zenni in 2020, I have a championship vision.”

Kittle is also featured in an alternate version of the spot promoting Zenni’s blue light-blocking lens technology called Blokz.


Beasley Media Group

Zenni Optical