Coors Light: That's Cold by Zenith

Channel 4 and E4 are playing host to a beer branded rap battle over the next three months as the channels sing the praises of Coors Light to viewers via the rapping vocals of Doc Brown, London Hughes and Tash Demetriou.

Created by Zenith ‘That’s Cold’ will see Coors Light sponsor Refreshing Comedy on 4, earning the right to carry branded idents and a series of adverts depicting the trio of comedians compete to be crowned the Coldest of All Time after firing off their best one-liners.

The winner will be revealed in July following a live-vote mechanism spanning social media.