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Traeger: Welcome to the Traegerhood by Zambezi

Agency: Zambezi
Client: Traeger
Date: Feb 2021
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Traeger Grill’s newest Welcome to the Traegerhood integrated campaign is from Zambezi.

This is the brand’s largest marketing effort to date, highlighting Traeger’s belief in the power of uniting friends and family over a great meal, and celebrating its strong and rapidly growing community of passionate grillers of all skill levels. This comes as Traeger has quickly risen to become the category leader in wood pellet grills, earning approximately 20 percent of all US grill sales in 2020.

The centerpiece of the campaign is the 60-second 'Pied Piper' TV, amplified by an integrated campaign that includes outdoor, radio, digital, and social as well.