The Drum Awards for Marketing - Extended Deadline

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Agency: Zambezi
Date: Oct 2020
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The scariest thing about Halloween this year isn’t the ghosts and goblins, but those who refuse to wear a mask. That’s why Zambezi has created a truly spooky Covid-19 PSA especially well suited for the times.

Helmed by director Gina Kelly, the film features none other than Halloween's Michael Myers himself, Nick Castle - along with a parade of funny and familiar faces like Mindy Sterling (Austin Powers), Tara Copeland (Curb Your Enthusiasm) and more.

'Screamfest' has a spooky classic horror movie feel, and shows the approach of a trick-or-treater to an ominous house at twilight. Suspense builds, and ultimately reveals a terrified person inside the house who lets out a blood curdling scream when seeing the visitor on their doorstep. This pattern repeats throughout the spot, and ends with the message of “This Halloween...please wear a mask.”

Credits

Gina Kelly, Director

Zambezi, Creative Agency

FIN Studios, Production Company

Jean Freeman, Principal + CEO, Zambezi

Andrew Gage, Director of Integrated Production, Zambezi

Alex Cohn, Head of Content, FIN Studios

Carlos Cortes, Director of Photography, FIN Studios

Katrina Nahikian, Supervising Producer, FIN Studios

Actors:

Mindy Sterling

Nick Castle

Larisa Miller

Robert Gantzos

Lauren Burns

Jessica Eason

Tara Copeland

Ilana Cohn

Malcolm Smith

Theresa Ryan

Oscar Lester

Millie Burgoine

Tali Sullivan

Maggie Eastwick

Michael Price