Earlier this month, Beats by Dr. Dre announced the highly anticipated Powerbeats Pro truly wireless, fitness earphones with long battery life, advanced functionality, reliable connectivity and exceptional fit via the signature earhook design.
Now Beats shows these high-performance earphones in action on some of the world’s most elite athletes in its latest global campaign, 'Unleashed'. The high-energy film is directed by Hiro Murai, the internationally-recognized and Grammy Award-winning filmmaker whose recent work includes his debut feature film Guava Island and the music video for Childish Gambino’s 'This Is America.' The spot features a brand-new track from multi-platinum, seven-time Grammy winner Beck called Saw Lightning.
Athletes in the spot are: Simone Biles, Gymnastics; LeBron James, Basketball; Serena Williams, Tennis; Ramla Ali, Boxing; Miho Nonaka, Climbing; Shaun White, Skateboarding; Jasmine Perry, Ballet; Leticia Bufoni, Skateboarding; Odell Beckham Jr, Football; Rudy Trobrillant, Running; Anthony Joshua, Boxing; Alex Morgan, Soccer; Owen Farrell, Rugby; Ben Simmons, Basketball; Eden Hazard, Soccer; Zoe Smith, Weightlifting; Kevin Rolland, Skiing.
Director - Hiro Murai, Doomsday
Editor - Luke Lynch, Parallax
Color - Ricky Gausis, MPC
Music - Beck "Saw Lightning”
Creative Agency - Zambezi, Los Angeles
Media Agency - Haworth Media, Los Angeles
Digital Media Agency - PMG, Fort Worth