Topdeck: Time To Get Out of Here by ZAK

Topdeck Travel's latest campaign encourages the audience to move on from the duplicated and duplicitous travel porn that’s spewed up all over social media, 'Time To Get Out Of Here' instead uses humour to relate to the things our audience are seeking escape from; living with the in-laws, friends you’ve grown out of and the hell of the gym changing room.

The idea showcases three different scenarios with our hero protagonist in ‘mundane’ situations which encourages them to think it’s ‘Time to get Outta here’ in a stylised art direction which emphasises on the humour and contrast to the reveal locations which then shows real Topdeck travellers on their tours making unforgettable memories.

The digital advertising campaign will be launched globally on the 20th January across UK, Australia, New Zealand and the US with social channels playing a leading role.