HP: Reinvent Togetherness by Zac&Adam

Agency: Zac&Adam
Client: HP
Date: Dec 2017
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
1 votes

HP has been promoting diversity, equality and inclusion in both its advertising and recruiting, and its latest push for the holidays is about bringing people together from both sides of the spectrum, even if they’re in the same family.

‘Togetherness’ is a nearly three-minute film that shows an extended family happily getting together for the holidays. As the evening goes on, we see the family watching divisive political news. The topics at the dinner table then turn to global warming and the two sides, including the two sisters at the center of the film, get heated in their debate. Finally, the homeowner sister yells at her other sister to leave.

It’s a gut-wrenching family drama to watch and one all too familiar in our increasingly divided country. The twist comes from watching the daughter of one the women use an HP Sprocket mobile printer to help put together a heart-shaped photo collage of the sisters. That leads to a reconciliation over dessert. The spot ends with “if we never reach out, we never come together” along with the tagline “this holiday season let’s reinvent togetherness.”

Credits

AGENCY: Zac&Adam

Creative Director: Zac Ryder

Creative Director: Adam Groves

Head of Production: Esther Perls

PRODUCTION: Park Pictures

Director: Lisa Rubisch

EP: Jackie Kelman Bisbee

EP: Scott Howard

Head of Production: Anne Bobroff

Producer: Nina Shiffman

EDITORIAL/FINISHING: Exile

Editor: Rex Lowry

HOP: Jennifer Locke

EP: CL Weaver

Lead Flame Artist: Glenn Teel

COLOR: MPC

Colorist: Mark Gethin

Producer: Rebecca Boorsman

MUSIC SUPERVISION: The Teenage Diplomat

Music Sup: Buzzy Cohen

Virgin Trains: The Final Whistle

Added 21 November 2019
Overall Rating
5/5Vote

The Story of Dunder

Added 21 November 2019
Overall Rating
0/5Vote
Overall Rating
5/5Vote

Ted: The State of Mind by Nomad

Added 21 November 2019
Agency: Nomad
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.