Client: Mizone
Date: Apr 2017
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Mizone and Y&R Shanghai has moved its message from restoration to propulsion, wih the isotonic drink's iconic 'tilt-man' device replaces by hundreds of flying college students.

Mizone aims to create deeper engagment with younger people, encouraging them to be active. As the TVC's characters find excuses to procrastinate, they are literally propelled by a giant Mizone bottle.


Creative: Eric Shang, Hank, Yvonne, Na Yiqi