Burger King: advert-body-2 by Y&R Shanghai
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"Who will be crowned Burger Queen?" aims to celebrate International Women's Day - recognising the achievements of all women. The campaign starts with video interviews where women questioned if they could be crowned as "Burger Queen," culminating with the opening of burger boxes to find a mirror topped with a crown and a message "everyone of you is our Burger Queen."
Selected Burger King outlets were also rebranded for International Women's Day, with special surprise burger boxes
Credits
Executive Creative Director - Ong Kien Hoe
Creative Director - Yangwei
Associate Creative Director - Ken Wong
Art Director - Cora Yang, Shayne Xiao, Dean Yu, Luna Ding
Executive Creative Director - Ong Kien Hoe
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