Climate Reality Group: The Climate League by Y&R New York & Red Fuse

Date: Apr 2018
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Y&R and Red Fuse with the Climate Reality Group have launched The Climate League, a campaign to raise awareness of climate change and petition to add science and climate education into more school curricula in the US.

The campaign launched on Earth Day, with a website, social posts and a billboard in Times Square. Visitors to the Climate League website are encouraged to sign a petition that calls on US Secretary of Education Betsy DeVos to expand science and climate education beyond the 29 states that include these subjects in their curriculum to every state in the country.

Credits

Agency: Red Fuse and Y&R New York

CCO, North America: Leslie Sims

North America ECD: João Coutinho

Executive Creative Director - Gloria De La Guardia, Shen Guan Tan, Kalpesh Patankar

Creative Director - Gerard Garolera

Art Director - Rodrigo Guaxupé

Copywriter - David Dominguez, Mike Hopkins

Global Creative Manager: Allison Pearce

Group Account Director - Fernanda Giacomelli

Account Team Supervisor - Lucia Moreno

Executive Producer - Greg Lotus, Amy Saunders

Director Experiential: Catherine Patterson

Senior Lead Producer: Jill Toloza

Director Content: Alex Foster

Post production: Amy Saunders

Digital Strategy Agency: VML

Executive Strategist - Antonio Lopez, Carlos Espinosa

Social Media Manager - David Perez, Silvana Medina

Digital Media Manager - Alejandro Bolivar, Carlos Chaparro

Media Planner - Fernando Valderrama, Kerlyn Mariño, Daniel Florez

Production Company - Artluz Studio

Director - Alexandre Salgado

Production Company Producer(s) - Aída Annecchini

Editing/Post Production/Special Effects

Editorial Company - Fight Films

Editorial company producer- Hernan Vinci

Editor(s) - Diego Baum

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