Monash University: Sip Safe by Y&R Melbourne
Monash University has created a wristband that can detect drugs and helps protect students against drink spiking.
The Sip Safe wristbands work by detecting drugs in drops of liquid applied to dedicated sections on the brands.
The wristbands were designed to be used on campus as well as at festivals, events, and nightclubs where customers are already accustomed to wearing a wristband.
The aim of the Sip Safe campaign is to provide greater education and a utility to enable young people to protect themselves, while also providing a deterrent for would-be drink spikers.
Client: Monash University
Chief Marketing Officer: Fabian Marrone
Director, Campaign Management: Caroline Knowles.
Brand Activation and Engagement: Danielle Salman
Director, Monash Residential Services: Trisha Prpich
Creative Agency: Y&R Melbourne
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Senior Art Director: Kieran Moroney
Creative: Aaron Pepper
Group Account Director: Matt Hunt
Account Executive: Thomas Wilson
Production Manager: Gerry Matthee
Designer: Simon Gray
Technical Lead: Michael Zaporozhets
Digital Producer: Gabriel Montalban
Digital Designer: Leigh Maslij
Head of Broadcast and Content: Sheridan Wadelton
Senior Producer: Zoe Rixon
Producer: Annie Thiele
Producer: Jules Callen