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Monash University: Sip Safe by Y&R Melbourne

Date: Apr 2018
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Monash University has created a wristband that can detect drugs and helps protect students against drink spiking.

The Sip Safe wristbands work by detecting drugs in drops of liquid applied to dedicated sections on the brands.

The wristbands were designed to be used on campus as well as at festivals, events, and nightclubs where customers are already accustomed to wearing a wristband.

The aim of the Sip Safe campaign is to provide greater education and a utility to enable young people to protect themselves, while also providing a deterrent for would-be drink spikers.

Credits

Client: Monash University

Chief Marketing Officer: Fabian Marrone

Director, Campaign Management: Caroline Knowles.

Brand Activation and Engagement: Danielle Salman

Director, Monash Residential Services: Trisha Prpich

Creative Agency: Y&R Melbourne

Chief Creative Officer: Paul Nagy

Executive Creative Director: Jake Barrow

Senior Art Director: Kieran Moroney

Creative: Aaron Pepper

Group Account Director: Matt Hunt

Account Executive: Thomas Wilson

Production Manager: Gerry Matthee

Designer: Simon Gray

Technical Lead: Michael Zaporozhets

Digital Producer: Gabriel Montalban

Digital Designer: Leigh Maslij

Head of Broadcast and Content: Sheridan Wadelton

Senior Producer: Zoe Rixon

Producer: Annie Thiele

Producer: Jules Callen