Monash University: advert-body-1 by Y&R Melbourne
- Location:
Monash University is challenging young Australians to change what they don’t like in the world with a confronting new campaign that aims to hold up a mirror to the issues shaping the global community.
The campaign kicks off with an impactful 60-second film that draws from footage of major social and political issues from around the world, such as climate change, the conflict in Syria, the refugee crisis and the anti-gun rallies in the US.
Every scene featured in the film aligns with a research, work project or a learning approach that Monash is part of and aims to serve as a call to action for those who want to effect change in the world.
Credits
Client: Monash University
Chief Marketing Officer: Fabian Marrone
Director, Strategic Marketing and Communications: Caroline Knowles
Senior Manager, Strategic Marketing and Communications: Jane Mahuru
Creative Agency: Y&R Melbourne
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Creative Director: James Wills
Planning Director: Michael Hyde
Senior Planners: Lyndal Kearney & Christine O’Keefe
Managing Partner: Julian Bell
Group Account Director: Matthew Hunt
Senior Account Manager: Sarah Wood
Designers: Lewis Brown, Simon Gray
Production: Y&R Melbourne
Director: Hayden Gregory
Executive Producer: Sheridan Wadelton
Production Assistant: Annie Thiele
Offline Editor: Billy Browne
Online Editor: Alek Janev
Music: A.B. Original
Music Supervision: Karl Richter, Level Two Music
Sound Design: Paul Le Coutier, Nylon Studios Melbourne
