Think!: A Mate Doesn’t Let A Mate Drink Drive by Y&R London

Agency: Y&R London
Client: Think!
Date: Mar 2018
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The latest drink drive ad from the Department of Transport's Think! forsakes a horrendous car crash – or even a car – to focus on an outwardly comical moment in a pub, in a bid to connect with men aged 17-24.

'A Mate Doesn’t Let A Mate Drink Drive' follows the story of two mates and their ingenious plot to stop their pal from getting behind the wheel after one too many pints. As their friend sets down a beer on the table, one of the trio lovingly caresses his pint from behind and begins to sing a dodgy rendition of Unchained Melody – ala Patrick Swayze and Demi Moore in Ghost.

The third concerned friend joins and eventually the whole pub erupts into song. When the pint is pulled away, it becomes apparent the outburst was a rouse to stop their pal from drink driving.

Credits

Chief Creative Officer: Jon Burley

Creative Director: Jim Bolton

Creatives: Nina Beyers, Tom Espezel-Bentley, Sean Johnson, Josh Pearce

Strategy Director: Jonathan Ewles

Strategist: James Dowler

Business Director: Anna Crabtree

Account Director: Adam Tynan

Account Executive: Laura Moon

Agency Producer: Emily Brownlow

Editing house: The Playroom

Editor: Nick Allix

Post production company: Time Based Arts

Producer: Jo Gutteridge

Online Artist: Simone Grattarola

Sound house: Factory

Lead sound: Phil Bolland

Music company (license): Thirty Two Music

Re record: Native

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