Pfizer: advert-body-2 by Y&R London
- Location:
A WPP health and wellness team comprised of Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy Healthworld has been tasked by Pfizer Consumer Healthcare to support the launch of Viagra Connect - available for the first time without a prescription from UK pharmacies - to encourage the millions of men suffering from erectile dysfunction to take action.
The poster ads seek to remind consumers of the scale of erectile dysfunction in the UK and of demand for the product, reminding people that many men in the UK will be glad to be able to obtain Viagra without a prescription.
Credits
Y&R London:
Chief Creative Officer: Jon Burley
Creative Director: Jim Bolton
Creatives: Tony Malcolm, Josh Pearce, Sean Johnson
Global Brand Director Y&R: Nick Burstin
Strategy Director: Ross Cameron
Business Director: Ben Van der Gucht
Account Director: Marta Jales
Account Executive: Karolina Dovgialo
Senior Designer: Jason Hyde
Wavemaker:
Client Partner, Wavemaker Global: Zinia Bhattacharya
Strategy Director, Wavemaker Global: Francis Turner
Communications Planning Director, Wavemaker UK: Aidan Jackson-Kendall
Communications Planning Manager, Wavemaker UK: Emily Harris
Burson Cohn & Wolfe:
Managing Director: Catherine Keddie
Director: Ben Hickey
Account Director: April Hogan
Account Manager: Bethia Stone
Senior Account Executive: Florence Christie
Geometry Global UK:
Head of Strategy: Gregory Wells
Creative Director: Debbie Fagan
Art Director: Josh Crossley
Copywriter: Stephanie Gane
Business Director: Amo de Villele
Senior Account Manager: Marvin Green
Account Executive: James Lecomber
Ogilvy Healthworld:
Executive Creative Director: Chris Chappell
Head of Design: Paul Duncan
Managing Partner - Strategy and Planning: Lisa Roby
Senior Digital Strategist: Helen Watson
Business Director: Jonathan Lee
Account Director: Sasha Belova
Senior Project Manager: Marianne Lynch
