Made by Dyslexia: Dyslexic sperm bank by Y&R London

Agency: Y&R London
Date: May 2017
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Sir Richard Branson launched a new charity, Made by Dyslexia, at the world’s first “dyslexic sperm bank” this week, a concept created and produced by Y&R London. Made by Dyslexia is a global charity led by successful and famous dyslexics, and its purpose is to help the world properly understand and support dyslexia.

Made by Dyslexia will campaign to change perceptions, so that dyslexia is seen as a different way of thinking rather than as a disadvantage. Working with experts and successful dyslexics, it will develop campaigns, tools and tests to explain dyslexic thinking. Many of the world’s most successful entrepreneurs, artists, and tech professionals are dyslexic, including Sir Richard Branson, demonstrating that dyslexic people can achieve great things when they focus on their strengths and get the right support in school.

The “sperm bank”, while not accepting actual donors, was chosen as a theme and setting for the launch because some sperm banks have not let dyslexics donate until very recently, and have even described dyslexia as a “neurological disease”, highlighting how far peoples’ understanding of dyslexia still needs to change. One in ten people are dyslexic, accounting for more than 6.5 million people in the United Kingdom, so this is a major issue.

Y&R London CCO Jon Burley: “Made By Dyslexia is an extraordinary charity with an extraordinary point of view: dyslexia is not a disadvantage, but an advantage that has helped shape the modern world. We are extremely proud to have developed The Dyslexic Sperm Bank - a truly provocative, imaginative and culturally powerful idea that is worthy of their vision and ambition.”

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Y&R London

Other WPP agencies

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