Dutch Lady: Build active and happy families together by Y&R Hong Kong

Client: Dutch Lady
Date: Mar 2017
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Dutch Lady, a UHT milk brand, taps a local celebrity, Tsui Wing, and his family to encourage parents to put down their smartphones or work and enjoy quality time with their kids to build a happy and active family.

The campaign aims to remind viewers how active and happy family time is valued by children. The video, which shows the parents immersed with their smartphone and work at breakfast, ignore their son's request to head out for a bike ride. The son feels disappointed and recruits his sister's help in attracting their parent's attention, and a bike ride ensues.

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