Agency: Y&R Group
Date: Oct 2017
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Melbourne may be the sports capital of Australia, but its weather leaves a lot to be desired. This campaign gives a taste of what it’s like to enjoy sport in Australia’s favourite holiday destination.

Australian rules football fans have been enjoying custom designed Hot Seats – portable, heated seating that gives the feeling of watching sport on the Gold Coast. While commuters on the way to the game have warmed themselves with heated out of home panels along the chilly tram platforms, as well as having the chance to win a trip for four to see the Commonwealth Games on the Gold Coast in April 2018.

The campaign is designed to drive increased awareness in the Melbourne market and is supported by radio, digital and targeted social content.


Agency: Y&R Melbourne

Client: Gold Coast 2018 Commonwealth Games Corporation