Cirque du Soleil: advert-body-3 by Y&R
- Location:
Y&R has created a campaign for Cirque du Soleil called "Locals" that puts a spotlight on the show's Las Vegas performers. In a similar vein to Us Weekly's "Stars - They're Just Like Us," series, the videos show elaborately dressed Cirque du Soleil performers doing everyday things like grabbing coffee and picking up dry cleaning. The goal of the campaign is to show people that Cirque du Soleil performers are not only incredible artists but also everyday Las Vegas residents.
"The ads bring to life their extraordinary feats in contrast to their everyday errands, and really highlights the personality of Cirque du Soleil,” says Nathalie Brown, VP group creative director at Y&R, in a statement.
Credits
Chief Creative Officer: Leslie Sims
VP, Group Creative Director: Nathalie Brown
Head of Design: Hamish Mcarthur
CD/Writer: Margot Owett
CD/Art Director: Nathalie Brown & Fern Cohen
Art Producer: Louisa Gargiulo
Art Director: Emily Lahourcade|
Copy Writer: Allison Reuben
Group Account Director: Caleb Lubarsky
Account Supervisor: Kim Reyes
Strategist: Ethan Scott
Photo Production
Photographer: Russ Quackenbush
Photographer Assistant: Heshua Hipp
Photography Agent: Jason Eason
Producer: Justin Folger
Location Manager: Mark Baliant
TV Production: TamTam Films
Director/Editor: Alvin Tam
Director of Photography: Clayton Moore
Production Assistant: Meg Macdonald
Production Assistant: Derrick Webber
Key Grip: Frank Arant
Gaffer: Eric Pool
1st AC: Lynsey Cook