One of the world’s best soccer players, Cristiano Ronaldo, made his American football debut during the Super Bowl, starring in Altice USA’s first Super Bowl spot and marking the first campaign from Altice USA and agency partner Y&R.
The spot follows Ronaldo as he discovers 'football' in America with the help of the Altice One entertainment experience, taking the field instead of the pitch as he astonishes teammates and fans alike.
The campaign highlights Altice One, Altice USA’s all-in-one connectivity platform, combining internet, TV and WiFi all in one device - which is just as surprising as a futebol star playing football. The ad ran in the New York regional market.
To create buzz leading up to the big game, Ronaldo and NFL Fox Sports Insider Jay Glazer “leaked” footage of the soccer star in football gear via Instagram and Twitter, bantering back and forth to drive speculation and conversation.
Y&R Creative Consultants
Joao Coutinho, North America Executive Creative Director
Thomas Shim, Global Creative Director
Justin Ebert, Creative Director
Kate Lummus, Creative Director
Felipe Pavani, Creative Director
Middle Mile Production
Marissa Lando, Producer
Theresa Notartomaso, Executive Music Producer
Janet Muentes, Business Affairs
YR Account Consultants
Jessica Post, EVP, Managing Director
David Pomfret, Group Account Director
Megan Falcone, Account Supervisor
Madison Duke, Account Executive
Dominique Appel, Assistant Account Executive
Clint Walsh, Senior Project Manager
Tomas Froes, Global Creative Coordination
José Pedro Sousa, Film Director
Alberto Martins, Film Producer
Ingreme, Post Production
Pedro Lima, Creative