Altice One: Futebol Vs. Football by Y&R

Agency: Y&R
Client: Altice One
Date: Feb 2018
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One of the world’s best soccer players, Cristiano Ronaldo, made his American football debut during the Super Bowl, starring in Altice USA’s first Super Bowl spot and marking the first campaign from Altice USA and agency partner Y&R.

The spot follows Ronaldo as he discovers 'football' in America with the help of the Altice One entertainment experience, taking the field instead of the pitch as he astonishes teammates and fans alike.

The campaign highlights Altice One, Altice USA’s all-in-one connectivity platform, combining internet, TV and WiFi all in one device - which is just as surprising as a futebol star playing football. The ad ran in the New York regional market.

To create buzz leading up to the big game, Ronaldo and NFL Fox Sports Insider Jay Glazer “leaked” footage of the soccer star in football gear via Instagram and Twitter, bantering back and forth to drive speculation and conversation.

Credits

Y&R Creative Consultants

Joao Coutinho, North America Executive Creative Director

Thomas Shim, Global Creative Director

Justin Ebert, Creative Director

Kate Lummus, Creative Director

Felipe Pavani, Creative Director

Middle Mile Production

Marissa Lando, Producer

Theresa Notartomaso, Executive Music Producer

Janet Muentes, Business Affairs

YR Account Consultants

Jessica Post, EVP, Managing Director

David Pomfret, Group Account Director

Megan Falcone, Account Supervisor

Madison Duke, Account Executive

Dominique Appel, Assistant Account Executive

Clint Walsh, Senior Project Manager

#MSTFPartners Agency

Tomas Froes, Global Creative Coordination

José Pedro Sousa, Film Director

Alberto Martins, Film Producer

Ingreme, Post Production

Pedro Lima, Creative

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