Trane: Tested to Run by Young & Laramore

Client: Trane
Date: Jul 2017
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Young & Laramore worked with Trane to refine its position in the heating and cooling marketplace, and while the brand will continue to focus on reliability, the new campaign, titled 'Tested to Run' highlights the rigorous testing methodologies and hard-working engineering teams that are as hard to stop as their products.

The campaign will launch nationally in September and will include TV, online video, radio, print, social media, and digital banner ads. The media partners include HGTV and DIY with programmatic cable channels including CNN, MSNBC, ESPN, Discover and others. Online video partners for the campaign include Bloomberg, CNN, CNET, Huffington Post, NY Times, WSJ and others.

While Trane’s creative strategy has evolved, Y&L will continue to use the brand’s well-known tagline, “It’s hard to stop a Trane.”

Credits

AGENCY: Young & Laramore

Carolyn Hadlock, ECD/ Principal

Bryan Judkins, Creative Director / Principal

Scott King, Associate Creative Director

Dan Shearin, Senior Art Director

Deidre Lichty, Senior Writer

Sara Frucci, Designer

Tom Denari, President & Chief Strategy Officer

Brad Bobenmoyer, Vice President, Account Director

Dave Theibert, Account Supervisor

Sarah Davis, Account Manager

Catherine Watson, Associate Account Manager

Kari Peglar, Senior Consumer Insight Strategist

Amy Jo Deguzis, Executive Producer

PRODUCTION COMPANY: Rattling Stick

Richard Kaylor, Head of Production

Jeff Shupe, Executive Producer

Mark Hall, Line Producer

James Frost, Director

Masanobu Takayanagi, Director of Photography

EDITORIAL: Lost Planet

Josh Hegard, Editor

Gary Ward, Executive Producer

Tim Kirkpatrick, Producer

Garrett McDonald, Assistant Editor

END TAG / GRAPICS: Gentleman Scholar

Will Campbell, Creative Director

Will Johnson, Creative Director

Nicole Smarsh, Producer

ORIGINAL MUSIC: Phantogram “When I'm Small”

Bankrobber/Barsuk, Master Liscense

Reservoir, Publishing Liscense

Universal, Publishing Liscense

SOUND DESIGN / MIX: Beacon Street Studios

Adrea Lavezzoli, Producer

Kate Vadnais, Producer

Rommel Molina, Engineer

Amber Tisue, Engineer

PHOTOGRAPHY

Benedict Redgrove, Photographer

Tracey Quigley, Executive Producer

John Moore, Producer

BEHIND THE SCENES

Lee Cherry, Camerman

Ryan Canestro, Audio

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Agency: RGA
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