Discover client recommended agencies

Champagne Velvet Reborn by Young & Laramore

Date: Oct 2016
Your Vote
Overall Rating
Opps, please vote again
0 votes

Indiana-based Young & Laramore has redesigned and repositioned Upland Brewing Company's Champagne Velvet beer, which was first brewed in 1902 and revived in 2013. According to the agency, the new design and campaign was "based on the aesthetic of a 1940’s Champagne Velvet can, a tribute to a time that was the peak of the brand’s popularity when it was a mainstay for numerous drinkers."


Executive Creative Director: Carolyn Hadlock

Creative Director: Bryan Judkins

Associate Creative Director / Writer: Scott King

Associate Design Director / Designer: Zac Neulieb

Chief Strategy Officer / President: Tom Denari

Account Director / VP: Nick Prihoda

Account Manager: Sarah Davis

Photographers: Emmanuel Rosario, HEX

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy