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Champagne Velvet Reborn by Young & Laramore

Date: Oct 2016
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Indiana-based Young & Laramore has redesigned and repositioned Upland Brewing Company's Champagne Velvet beer, which was first brewed in 1902 and revived in 2013. According to the agency, the new design and campaign was "based on the aesthetic of a 1940’s Champagne Velvet can, a tribute to a time that was the peak of the brand’s popularity when it was a mainstay for numerous drinkers."

Credits

Executive Creative Director: Carolyn Hadlock

Creative Director: Bryan Judkins

Associate Creative Director / Writer: Scott King

Associate Design Director / Designer: Zac Neulieb

Chief Strategy Officer / President: Tom Denari

Account Director / VP: Nick Prihoda

Account Manager: Sarah Davis

Photographers: Emmanuel Rosario, HEX

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