American Standard: Better Problems by Young & Laramore

Date: Jan 2018
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In their new campaign, American Standard Heating & Air Conditioning remind consumers that their products are 'Built to a Higher Standard.'

To translate the benefits of its tagline in a way that’s relevant to its consumers, Young & Laramore embraced the brand’s heritage as a business driven by people and relationships — and based the campaign on a very human truth: the last thing people want to think about is their HVAC system.

The campaign includes TV, digital video, radio, outdoor, print, digital banners. The print and display components deliver this message in a straightforward, yet humorous way, while the radio and TV executions take advantage of those formats to elaborate on the 'better problems' American Standard owners can focus on — now that they won’t have to worry about their heating and cooling. The campaign work will be made available to independent distributors and dealers across North America.

Credits

Client: American Standard Heating & Air Conditioning

Agency: Young & Laramore

Executive Creative Director: Carolyn Hadlock

Creative Director: Bryan Judkins

Associate Creative Director: Scott King

Associate Design Director: Zac Neulieb

Writer: Aidan McKiernan

President/Chief Strategy Officer: Tom Denari

VP, Marketing / Account Director: Brad Bobenmoyer

Account Supervisor: Cory Schneider

Account Manager: Catherine Watson

Consumer Insight Strategist: Marie MacWhorter

Executive Producer: Amy Jo Deguzis

Production Company: Decipher Entertainment

Producer: Dwjuan Fox

Director: JD Walsh

Editorial: Cutters LA

Editor: Adam Parker

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