YOU answered the brief from GBK, which asked for a communications strategy to regain thought leadership having been the original premium burger joint in the UK since 2001. Due to dozens of new entrants in the UK market it needed to leverage its brand further to cut through the noise. YOU’s creative hive then came up with the ‘Vote Rump’ campaign, aimed to play on the fact that GBK’s burgers are so good they could get voted as a party candidate for the U.S election, with the strapline – Vote Rump, our thickest burger ever.
YOU Agency have developed the creative idea further with payoff lines, such as;
‘It’s a no-brainer’
‘It’s really rich and incredibly cheesy’
‘It’s a bit of an arse’
GBK loved the idea so much they are going to market with a specially developed Rump Burger in all of their 78 restaurants for the course of the campaign.
Executive Creative Director: Kat Mitchell
Art Director: Conor Murphy, Jason Vrakas
Copywriter: Kat Mitchell, Jason Vrakas
Additional Credits: Typographer/Designer: Conor Murphy
Head of Client Services: Anna King
Senior strategic planner: Beverly Mail
Media account manager: Harriet Gorman
Manging Director: Gary Grant