The Drum Awards for Marketing - Entry Deadline

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Agency: Yard
Date: May 2020
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Yard (part of the Sid Lee Paris Collective) has worked alongside NGO, Speak Up Africa' to educate African youth on social distancing gestures.

As many countries around the world begin easing lockdown measures, Covid-19 is continuing to spread throughout Africa, a continent with limited resources to combat the virus. As youth make up a significant part of the population, creative agency Yard and SpeakUpAfrica decided to reach out through influencers - actors, athletes, musical artists - with personalized, vibrant illustrations and text that reflect the personalities' catch phrases and lyrics.

While many such educational campaigns have targeted western countries, few have focused on this often overlooked continent and with these posts, the NGO, agency and different personalities hope to reach this important population