Gap has pulled together some unique artistic and musical combinations for its latest campaign, ‘Meet Me in the Gap’ and none is perhaps more intriguing than pop icon Cher sharing the stage with rapper Future.
The newest campaign out of Gap was done in collaboration with Yard NYC. The campaign pulls together some unlikely pairings, including that of Cher with Future. The duo sings a version of Sly & the Family Stone’s 1969 anthem “Everyday People” while clad in the retail chain’s signature denim and black clothing.
The campaign was designed to demonstrate the magic that happens when you bring unexpected people together – going beyond simply telling to actually showing what it means to meet in the gap.
Aside from Cher and Future, combinations included tap dancers meeting basketball players and beat mixers; a yodeler blending with an auctioneer, flutist and beat boxer; trumpeter Christian Scott and the Santa Cruz Lady Lurkers skate group; and artist Gloss Black and dancer Fik- Shun.
Craig Brommers, SVP/CMO
Agency: Yard NYC
Stephen Niedzwiecki- Co-Founder & Chief Creative Officer
Dave Clark- Executive Creative Director
David Oscroft- Creative Director
Jay Chapman – Design Director
Ahyoung Moon- Art Director
Steven Williams- Designer
Kira Pack- Copy Writer
Ruth Bernstein- Co-Founder & Chief Strategic Officer
James Denman- Executive Director of Strategy
Jarrod Bull- Managing Director
Bobby Bush- Account Supervisor
Judy Anekal- Head of Production
Kirsten Arongino – Executive Producer
Peter Schwab- Associate Producer
Production Company: Missing Pieces
Director: Director X
Edit House: Rock Paper Scissors
Editors: Ted Guard, Carlos Arias
Music Supervisor: Good Ear
Photography Production Company: North Six
Photographer: Dan Jackson