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David Webb: Asheville by Yard NYC

Agency: Yard NYC
Date: Oct 2021
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The colorful era of flower power inspires the new campaign from David Webb and creative agency Yard NYC.

Inspired by the 1960s, the ad focuses on stylized renditions of a flower, a preeminent symbol of the changing times of the decade, and encompasses simplicity, beauty and reverence for nature and renewal.

The jewels in the vintage style film are a collage of signature David Webb traits: lively enamel, precious gems and hardstones in tantalizing hues and supple chains. These essential ingredients reaffirm the David Webb DNA even as the brand evolves.

Each piece is made in the brand's New York City workshop, situated above its Madison Avenue boutique.


Creative Direction and Strategy - Yard NYC

Photographer - Thomas Slack

Styling - Jessi Frederick

Set Design - Julia Wagner

Hair - Takuya Yamaguchi

Makeup - Kuma

Nails - Natalie Pavloski

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