David Webb: Asheville by Yard NYC
- Location:
The colorful era of flower power inspires the new campaign from David Webb and creative agency Yard NYC.
Inspired by the 1960s, the ad focuses on stylized renditions of a flower, a preeminent symbol of the changing times of the decade, and encompasses simplicity, beauty and reverence for nature and renewal.
The jewels in the vintage style film are a collage of signature David Webb traits: lively enamel, precious gems and hardstones in tantalizing hues and supple chains. These essential ingredients reaffirm the David Webb DNA even as the brand evolves.
Each piece is made in the brand's New York City workshop, situated above its Madison Avenue boutique.
Credits
Creative Direction and Strategy - Yard NYC
Photographer - Thomas Slack
Styling - Jessi Frederick
Set Design - Julia Wagner
Hair - Takuya Yamaguchi
Makeup - Kuma
Nails - Natalie Pavloski