Xerox: A Surprisingly Complex Color

White represents many contradictory feelings: fear and hope, celebrating new beginnings and mourning the dead, sand and snow, and other opposites. “The more you talk about white, the more complicated it gets,” says Rhode Island School of Design professor, James Goggin.

In digital printing, Xerox white toner brings incredible versatility to the page. You can layer it on top of color paper stock for spot embellishments, put CMYK on top of it, and mix it with specialty colors to create an entirely new colo

This campaign video is a part of Xerox’s ongoing Color Campaign exploring the unique origin story of different colors (or non-colors), encouraging us all to think more deeply about colors around us