Date: Jun 2017
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Normal business hours do not apply in a new campaign for Rolls-Royce.

The campaign implies that the Rolls-Royce Ghost is for a life not bound by single office or time zone. It is a motor car designed to fit seamlessly with a transient, global lifestyle.

Created by independent creative agency, daughter and shot by Director and Photographer Benedict Campbell in London and Shanghai, the film positions Rolls-Royce Ghost as a motor car for the world’s business elite. For a life lived to Coordinated Universal Time.


Agency: daughter

Agency Team: Stu Jackson (Creative Partner), Gareth Hopkins (Creative Partner), Rich Newell (Creative Partner), Lee Jackson (Strategy Partner)

Director/Photographer: Benedict Campbell

Production Company: Curious Productions