Legal and General UK: advert-top-1 by Wunderman UK

Legal and General’s January Life Insurance campaign has launched. Wunderman UK has created a digital campaign to support JWT’s ATL creative. The agency has produced a long-form video acting as the hero piece of content at the centre of the campaign, which includes a written guide in partnership with an acclaimed child psychologist. The work will be distributed online across owned and paid channels.

The campaign, which is focussed on the theme of ‘protection’, is centred on how parents with young children think about life insurance and how it can help them protect their family’s wellbeing, as well as their financial security should the unthinkable happen.

To bring this to life, Wunderman UK has produced a heart-warming video which captures children explaining their biggest fears. As we are taken through a world of monsters, snakes and scary clowns, the outtake is that a child knows that their parents will always protect them.