How do you advertise the limitless possibilites of 5G?
With the contribution of one of Portugal's most prestigious conductors, Joana Carneiro (and a little help from Beethoven) it seems Wunderman Thompson has found a rather interesting way to do so.
The creative shop's latest ad for Vodafone shows Carneiro commanding an orchestra from a woodland in at the top of charming Portugese town Sintra, all with the aim of showing that technology can change the world if we work together to reimagine the old ways in which things are done.
Agency: Wunderman Thompson Lisboa
Creative Director: Pedro Magalhães
Creatives: Diogo Stilwell, Pedro Crispim Santos
Account Supervisor: Sónia Reis
Director: Augusto Fraga