A spate of mob violence in India exacerbated by incendiary messages sent by mobile phone and social media is being countered by a powerful new film from Wunderman Thompson and fashion brand Turtle.
Timed to coincide with the Durga Puja Hindu festival, 'The Lynching', draws attention to hundreds of people drawn into such violence over platforms like WhatsApp and Facebook over the past few years via evocative animation.
Photorealistic textures and patterns build a dystopian noir-esque world in the spot, hammering home the message.
The Creative Team is led by the executive creative director of WT Kolkata, Arjun Mukherjee who has also directed this film.
Art and illustration is by Saptarshi Dey
Music by Prabuddha Banerjee
Dipthanshu Roy Anurag Aneek Soumya and Team in the Kolkata office Wunderman Thompson South Asia