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Thai Airways: Stay Home Miles Exchange by Wunderman Thompson

Date: Apr 2020
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Thailand’s national carrier Thai Airways is handing out free miles of up to three million to its members in a new campaign, but with a caveat – they have to stay at home.

The campaign, created by Wunderman Thompson, wants to encourage the airline members to stay at home during the coronavirus pandemic (Covid-19). At the same time, the airlines hopes they will take the down time to plan for their travel beyond Covid-19.

As the airline industry has been hit hard by Covid-19, Thai Airways hopes this campaign will help it remain relevant and do its part to prevent the spread of the virus.

“Thai Airways wishes to stand by the side of all the people in Thailand during this difficult time by urging them to practice social distancing at home to stop infection for the nation, and also allow all citizens to collect mileage points to use after the crisis ends,” said Wiwat Piyawiroj, the executive vice president of commercial at Thai Airways.”

Credits

Thai Airways International

• Priyasiri Juathes, Vice President of Product & Guest Experience Department

• Kittiphong Sansomboon, Director of Brand & Advertising Department

• Alisara Kidmai, Director of Royal Orchid Plus Business Unit

• Preyanan Mongkolsri, Director of Digital Marketing Department

• Chavanant Senivongse, Department Manager, Promotions & Sponsorship Department

• Jarusorn Sanit, Chief, Royal Orchid Plus Business Unit

• Visaicharn Singhakul, Management Trainee

Verve PR

• Chanapatt Chindasanguan, Managing Director

• Saruttaya Mahanavarani, General Manager

• Pornchanan Yamarat, Business Group Director

• Phitchaya Srithiphaphirom, PR Executive

Wunderman Thompson Thailand

Creative

• Joao Braga, Chief Creative Officer

• Park Wannasiri, Executive Creative Director

• Chatchai Butsabakorn, Creative Director

• Yannapat Boonkate, Art Director

• Kunat Chaengcharat, Copywriter

Creative Production

• Sethanandha, Sethathip, Creative Production Director

• Pachara Tangsupap, Digital Project Manager

• Sutat Meesiri, Senior Programmer

• Usana Chopsintawee, Senior Programmer

• Kittisak Ardkonghan, Senior Developer

• Tanawat Wongsawan, Front-End Developer

Project Manager

• Mira Vasukulkasemtorn, Project Manager

Account Management

• Anocha Chaladpru, Client Service Director

• Wasna Jirasuradej, Account Director

• Pufah Nuntavisit, Account Executive