KITKAT: Snap out of it by Wunderman Thompson Sydney
- Location:
KitKat has launched its latest campaign ‘Maps’ via Wunderman Thompson Sydney. Set in the Wild West, the newest iteration of the highly successful global platform ‘Snap out of it’ continues to build on the company’s longstanding ‘Have a break, have a KitKat’ brand idea.
The integrated campaign launches across broadcast, digital and social, and continues to remind people that while modern life is full of frustrations like GPS dramas, forgetting your password or trying to decide what’s for dinner, usually the best thing to do is simply ‘Snap out of it’ and have a break.
It follows the extremely successful ‘Katapult’ campaign from 2017, which resulted in KitKat Australia reclaiming its position as the leading chocolate bar brand in the category; a position that it continues to maintain today. This success also led to the adoption of the campaign in key KitKat markets globally in the US, UK, Europe, South America, the Middle East and Asia.
Credits
Client credits (Nestlé):
Chris O’Donnell – General Manager Confectionery
Anna Stewart - Head of Marketing, Confectionery
Jenna Nakou - Marketing Manager - Chocolate
Mathilde de Corbier - Brand Manager - KitKat
Agency credits:
Simon Langley – National Chief Creative Officer
Steven Hey – Group Creative Head
Simon Koay – Senior Art Director
Carly Yanco – Head of Strategy
Kyle Abshoff - Group Account Director
Chris Murphy - Account Director
Katie Lockwood – Account Manager
Jackie Archer – Head of Production JWT Productions
Nicole Richardson – Producer, JWT Productions
Production Company: Goodoil Films
Executive Producer: Sam Long
Production Company Producer: Lee Thomson
Director: Dave Wood
D.O.P: Germaine McMicking
Editor: Stuart Morley
Post Production: The Editors
Sound Design & Music: Smith & Western
Hero Actors: Ashley Hawkes & Byron Coll, IMC
Prisoner: Matt Pearce, Marquee Management
