The Drum Awards Festival - Creativity

-d -h -min -sec

Date: Jan 2020
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Special K has launched a new campaign in partnership with the AFL Women’s League to drive the rise of female athletes everywhere. As one of the founding sponsors of AFL Women’s League, Special K celebrates the inspiring stories of AFLW athletes as they navigate life, work and professional sport.

Created by Wunderman Thompson in collaboration with female director Suzanne Kim, the 15” and 60” spots capture the lives of four professional AFL women’s players both on and off the field; Moana Hope, Darcy Vescio, Chloe Malloy and Monique Conti.



Tamara Howe, Director of Marketing & Corporate Affairs, ANZ

Dan Bitti, Portfolio Marketing Manager

Felicha Hogan, Special K Brand Manager

Wunderman Thompson

Simon Langley, National Chief Creative Officer

Ana Lynch, Partner

Sinead Roarty, Creative Director

James Southey, Copywriter

Amee Wilson, Art Director

Rebekah O’Grady, Engagement Manager

Gabe Hammond, Senior Producer

Production Company: Collider

Suzanne Kim, Director

Lucy Pilkington, Producer

Rachel Ford-Davies, EP

Audio: Song Zu

Sound Design: Abby Sie

Music: Creative Director - Lance Gurisik, Composer - Nathan Cavaleri

Post-Production: The Cannery @ Wunderman Thompson

Editor: Joe Morris

Grade: Fergus Rotherham

Flame Op: Heather Galvin