Sunsilk: Duniya Mein Chaao All he Time by Wunderman Thompson South Asia

Young girls everywhere are experiencing a slump in their lives due to the ongoing pandemic that has scuppering their routines, with some jobs grinding to a halt.

Sunsilk chose to tell the story of these determined girls through a hairdresser who loses her job due to the pandemic. This vibrant film conceptualized by Wunderman Thompson South Asia, focuses on the girl’s determination to beat her circumstances and shows how she completely turns her life around despite being at home.

With a strong inspirational message of ‘Duniya mein chaao all the time’, the film inspires young girls that if they can think it, they can do it, lockdown or not! It encourages girls to find their shine even on the dullest of days and turn their life around. The film has been released via TV and Digital platforms.