MAC: Digital Party by Wunderman Thompson
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Parties packed with celebrities and magazine cover personalities are no longer private and exclusive.
Mac Cosmetics, the world authority in professional makeup, has just announced its Official Store in Mercado Libre, the largest e-commerce platform in Latin America. The beauty company offers all its products on this platform. The celebration of the store’s opening was a full digital party. The event had live performances of local bands, celebrities, bartenders and more.
To live through the different experiences, Wunderman Thompson Argentina created a user interface where users could click on and move through tags on Instagram. More than 22 Instagram profiles were created and over 100 videos were shot in order to generate the feeling in real time. In addition, anyone who wanted to could buy the entire Mac product line directly from the Instagram posts.
Credits
Agency: Wunderman Thompson Argentina
Advertiser: M·A·C Cosmetics
Executive Creative Director: Dany Minaker / Sebastián Tarazaga
Creative Director: Andy Ventura
Creative Team: Gene Luis / Micaela Loiacono / Maria Emilse Lewis
Agency Producer: Maite Orlievsky
Customer Service Director: Eliana Kaplan
Account Direction: Dana di Lello
Account: Ramiro Pannunzio
Head of Social Media: Gabriela Gardini
Head of art: Fernando Rossini
Data & analytics lead: Sol Brero
Technology director: Mercedes Aizawa
Creative corrdination: Paula Akel
Editor: Leandro Ramirez
Community Manager: Marina Etchegoyen / Silvio Gardini / Agustina Celesti / Carolina Bardelli
Production Company: Rebolución
Directors: Juliet / Poli / Sofia Malamute
Executive Producer: Santiago Aicardi / Tomás Pérez Silva
Producer: Martín Busel
Director of Photography: Sebastián Cantillo / Santiago Cantillo
Art Director: Lucas Marinesco
Color: Anahí Piccinin
Costume Designer: Gina Garbini
Postproduction: MyM
Sound postproduction: Porta
Make-up Artist: Daiana González
Advertiser Supervisor: Mariana Bogado / Maria Sol Otero / Ailin Gatto
Music: Violeta Music Studio
