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Lux: #IStandWithCaster by Wunderman Thompson

Client: Lux
Date: Apr 2021
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Unilever-owned soap brand Lux has put Caster Semenya at the center of its latest, animated ad that seeks overturn her ban from the upcoming Olympics in the run up to the games.

In 2018, World Athletics introduced new legislation that banned Semenya from defending her gold medal in the 800m race at this year's Olympics, due to her naturally high level of testosterone, the result of being born with hyperandrogenism.

The spot, which features an animated Semenya says that no one should be judged based on how they look and is running globally on social media while also directing viewers to sign an online petition to get Semenya reinstated.