Lazada launched its new brand campaign Go Where Your Heart Beats – an emotive, rallying brand idea that signals a new era for South East Asia’s leading eCommerce platform. The campaign kicks off with a series of films following the journeys of three individuals. These stories show that following your heart’s desires, however big or small, can ignite new possibilities.
Go Where Your Heart Beats is the brand articulation of Lazada’s evolved vision first unveiled earlier this year in March – to accelerate South East Asia progress through commerce and technology. This marks the eCommerce brand’s first refresh in five years, since the update of its tagline in 2014.