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The Drum

Irish Cancer Society: Still Here by Wunderman Thompson

Date: Mar 2021
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The Irish Cancer Society and creative agency Folk Wunderman Thompson have launched their first campaign together which draws awareness to the fact that despite the ongoing Covid-19 pandemic, cancer is 'Still Here' and so is the Irish Cancer Society.

The campaign provides a poignant, emotive and stark reminder of the devastating effects cancer has on the lives of patients, survivors and families and yet, there is a positive ray of light shining through from the unwavering support of friends, family and the Irish Cancer Society while the rest of the world stood still for the last 12 months.

'Still Here' features real-life cancer patients and survivors at different stages on their cancer journeys including cervical cancer campaigner Vicky Phelan and Saoirse Ruane, who appeared on the Late Late Toy Show in 2020 to share her story. The new campaign launches 1 March and will be live across TV and social media.

Credits

Agency Team

Enda Kelly – Managing Director & Head of Strategy

Karl Waters – Creative Partner

Dean Ryan – Art Director

Michael Whelan – Copywriter

Megan Kelly – Account Director

Lianne Pierce – Account Manager

Sarah Michael – Account Executive

Eric Brindley – Broadcast & Content Producer

Michael Cullen – Broadcast Director

Vivian Huynh – Social & Content Director

Sorcha Kelly – Social & Content Manager

Derwin Myers – Strategic Planner

Client Team

Aishling Deegan – Head of Communications

Fionnuala O’Leary - Director of Engagement and Fundraising

Rosemary Simmons - National Fundraising Lead

Laura Larkin - Digital Engagement Manager