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HSBC: The New Different by Wunderman Thompson

Client: HSBC
Date: Oct 2020
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The year 2020 will go down as one of unprecedented challenges and change for many people across the UK and beyond.

HSBC UK’s latest campaign, The New Different, aims to spark conversation about what long-term, positive change can look like, and encourages audiences to stop waiting for normal to return and to use this opportunity to build a better world instead. To realise the new different.

The campaign was created by Wunderman Thompson UK, and premiered with a tv spot on 3 October featuring comedian Richard Ayoade. It is supported by a national outdoor and print campaign, including striking messages that quite literally turn the message on its head.

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