The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Client: HSBC
Date: Oct 2021
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Physical, attitudinal and cultural borders can act as barriers to opportunity, and HSBC wants to overcome these hurdles with its new campaign featuring British comedian Richard Ayoade.

The new spot, created by Wunderman Thompson, marks the launch of the bank’s new global purpose drive and explores how society can overcome certain hurdles and create new possibilities together.