HSBC: Local Heroes by Wunderman Thompson

Client: HSBC
Date: May 2020
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HSBC UK’s latest campaign ‘Local heroes’, narrated by Sandi Toksvig, celebrates the keyworkers of Britain as the heroes of the pandemic.

Created by Wunderman Thompson UK, it echoes the celebration of diversity and strength in togetherness, as seen in the previous ‘We are not an Island’ campaign. The new campaign expresses pride and gratitude towards those on the front line, from near and far, who are pulling together and keeping the country going during these unprecedented times. No actors were used in the campaign, instead showcasing real key workers, from those working in the NHS, charities, farmers and bus drivers to HSBC branch colleagues, security workers and shop keepers.

Heroes showcased include Suzanne, a waste collector who has taken on extra shifts, Visanee who is a full-time carer at home specialising in helping patients with mental health problems, Lauren and Kabir who work together in the Midlands packing boxes for delivery throughout lockdown.

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