The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Client: Heinz
Date: Feb 2022
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As the purveyors of some of the UK’s most-loved tomato-based cupboard staples, Heinz is issuing an apology to the British people – and its founder Henry Heinz – for being extremely late to the party when it comes to pasta sauces.

‘This is Ridiculous’ was devised by agency partner Wunderman Thompson Spain, which has taken out a full-page ad in The Guardian to launch the campaign.

Taking aim at competitors such as Dolmio and Llyod Grossman (and potentially annoying the entire country of Italy), Heinz claims that the range of sauces are totally worth the wait as they are ‘probably the best pasta sauce you’ve ever tasted’.