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Amili: Poop Saves Lives by Wunderman Thompson

Client: Amili
Date: Apr 2021
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It is common knowledge that blood and organ donations can save lives. But did you know that your poop can save lives too? That’s precisely what Southeast Asia’s first precision gut microbiome company Asian Microbiome Library (AMILI) wants Singaporeans to know.

#PoopSavesLives is AMILI’s first ever awareness campaign, done in partnership with Wunderman Thompson Singapore and the National University Health System (NUHS). AMILI is partnering NUHS to advance microbiome science for human health in a number of research collaborations including for cancer, heart and liver diseases.

AMILI operates Singapore’s and Southeast Asia’s first stool bank for life-saving transplants. It is also a databank which serves as a hub for gut innovation and therapy. The campaign aims to get people in Singapore to share what happens behind the toilet door and donate their stool.

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