GSK has launched its annual allergy season campaign for nasal spray Flonase, kicking off the allergy season on MLB Opening Day with a campaign featuring Houston Astros Pitcher Justin Verlander throwing allergies a curveball.
In addition to being a MLB All-Star, Justin is an authentic role model for allergy sufferers, having seasonal allergies himself and taking Flonase to get through both the allergy and baseball seasons. The campaign focuses on his story — not product claims. Building on past campaigns that have focused on people with pets and family road trips, empowering people with allergies to live life to the fullest around the things they love — all under the Flonase banner, ‘Be Greater than Your Allergies.’
Digital Agency: Wunderman
Social Agency: Weber Shandwick
Retail Agency: Epsilon