Client: Movistar
Date: Aug 2018
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Wunderman LATAM created a mobile video experience allowing viewers to experience two sides of bullying.

Called 'Perspectives,' the agency utilized the phone's gyroscope to give viewers a two-sided narrative, and turn their phones 180 degrees to switch between timelines.

One side of the story shows cyberbullying is take place at school. When the phone is twisted, an alternative scenario shows the teenager at home, where you can gradually see changes in his behavior as a result of the situation he is going through.

The story gave separate calls to action for adults to read the signs of cyberbully from teenagers, and also encourage the victims to ask adults for help.

Credits

Wunderman LATAM