WSL Pure Glowing Glowing Gone

Date: Aug 2019
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The World Surf League (WSL) is helping protect the oceans its surfers compete in, as it announced a collaboration with ‘Glowing Glowing Gone’, a global campaign advocating for greater funding and action for coral reef conservation by highlighting the global danger signaled by fluorescing corals.

With the WSL’s commitment to leave every place better than the organization found it – through its WSL PURE (protecting, understanding, and respecting the environment) non-profit arm – this campaign is focused on raising awareness around the crisis facing coral reefs, while taking action in French Polynesia to support local projects to restore these habitats.

The collaboration features a complete takeover of the Tahiti Pro Teahupo’o presented by Hurley surfing event branding to incorporate the exact colors of fluorescing corals. The customized range of “glowing” coral colors were specifically created by campaign partners Adobe and Pantone from imagery taken by The Ocean Agency in New Caledonia. The three colors, Glowing Yellow, Glowing Blue, and Glowing Purple, have been incorporated into all event branding, including the competition jerseys.

In addition to offsetting the carbon footprint of the entire event in Tahiti, including air travel, the WSL is supporting Coral Gardeners, a youth-led non-profit organization that is actively restoring coral reefs in the area.

To promote the campaign, the organization also put up a billboard in New York City.

Credits

WSL PURE

World Surf League

Coral Gardeners

The Ocean Agency

UN Environment

IKEA: Stuff Monster by Rethink

Added 20 September 2019
Agency: Rethink
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